From Launch to Six Figures: How SEO Drove Explosive Growth for a Custom Product Brand
This custom-print product business partnered with Vertex from day one to build its brand and search visibility entirely through organic channels. Three years later, it has grown into a six-figure operation — ranking across hundreds of high-intent keywords, dominating search results for personalised and branded product terms, and relying heavily on organic search to drive inbound leads and repeat customers.
The Challenge: Generate Organic Leads For A Custom Product Brand
Launching in a niche market where competitors had already established strong online authority posed an immediate challenge. The brand needed to break through without relying on paid ads, while also educating the market on a relatively unique, customisable product.
From launch, the focus was on building organic visibility, improving user experience, and positioning the brand as the go-to provider for both personal and business customers looking for fully custom-printed products.
Our Strategy
To gain traction early and sustain growth, we implemented an SEO-first strategy built around three key pillars:
Search-led architecture: Structuring the site to target both personalised product searches (e.g., custom gifts, photo uploads) and branded bulk order terms relevant to corporate clients.
Ongoing technical SEO: Regularly refining site performance, structured data, and internal linking to ensure scalability and consistent ranking improvements.
Content and conversion optimisation: Creating on-page content tailored to the intent of different audiences — consumers seeking custom designs, and businesses needing large-scale branded solutions.
By aligning technical SEO with audience-specific keyword targeting, the site built topical authority quickly and became recognised as a leader in the custom product space.
The Results
Although Vertex Media have been supporting this client with SEO over a number of years, their organic performance still demonstrates growth to this day.
The data clearly demonstrates how sustained SEO can build long-term growth momentum:
+10% increase in clicks and +9% rise in impressions over the last 6 months compared to the previous 6 months.
Year-over-year, impressions are up 21% and clicks have grown by 20%.
Average ranking position improved significantly — from 26.2 to 10.6 YoY, indicating a strong lift into first-page visibility.
Organic traffic is now the core revenue and lead driver, responsible for the majority of sales and B2B enquiries.
Today, the brand holds dominant rankings for many of its most competitive and commercially valuable terms — the result of long-term consistency, technical refinement, and a clear understanding of audience search intent.
Testimonial
“Vertex are absolutely superb when it comes to SEO. Brad and Remel have been managing our online presence for many years now and we’ve seen repeat success time and time again. They’re up to date with the current online trends and know what works best for us as a company. Would highly recommend Vertex if you’re looking for an agency that cares about your brand growth.”
