How a Bradford-Based Online Store Grossed Nearly £16,000 in 60 Days Through Email Marketing Alone
A growing online furniture retailer in Bradford approached Vertex Media to revitalise their email marketing. They wanted stronger brand presentation, more consistent communication with customers and a proven organic revenue channel that did not rely on paid ads.
In the first 60 days, our email strategy delivered £15,603 in revenue, generated entirely through email campaigns, without any ad spend.
The Challenge
Before working with Vertex, the retailer used Mailchimp’s standard templates. These templates are restrictive, especially for furniture brands that need space for large visuals, lifestyle imagery and refined layouts. The result was emails that felt generic and disconnected from the brand.
There was also no structured sending schedule. Email marketing happened occasionally, which meant the brand had little recurring engagement with warm and returning customers.
Our Approach
1. Built fully custom HTML email designs
To overcome Mailchimp’s design limitations, we manually HTML-coded every campaign for complete control of layout and visual identity. This allowed us to deliver high-end designs that aligned with the brand’s look and feel:
Strong lifestyle hero images
Premium product layouts
Clear and consistent CTAs
Mobile-optimised structures
Fully brand-matched colours and typography
The result was a professional, polished email system that matched the quality of the retailer’s in-store and online experience.
2. Rolled out a consistent two-email-per-week schedule
We planned and delivered a reliable output of two campaigns per week. This kept the brand present in inboxes and ensured we maximised touchpoints with warm customers.
3. Managed the entire channel end to end
Vertex handled strategy, design, coding, copywriting, segmentation and reporting. Every email was built with commercial intent, focusing on product discovery, seasonal offers and customer re-engagement.
No ads were used.
No additional traffic was purchased.
Only a setup fee and the standard Mailchimp monthly subscription.
The Results After 60 Days
£15,603 total attributed revenue
Proven by Shopify and Mailchimp attribution.
With an average order value of £975.
33.5 percent average open rate
Outperforming industry benchmarks for home and furniture retail.
A consistently profitable organic channel
Email moved from an occasional send to a predictable revenue source.
How It Worked
- Custom HTML builds created a premium, trustworthy email experience.
- Consistent frequency built habit and visibility with the audience.
- Senior-led execution ensured strategy and design aligned with commercial outcomes.
Clear messaging and structured layouts improved click-through and conversion rates.
What Comes Next
With the foundation now delivering reliable returns, the roadmap includes:
Automated post-purchase and abandoned checkout journeys
Behaviour-based segmentation
Seasonal and promotional calendar planning
Automated flows for new product launches
Repeat-customer lifecycle campaigns
The retailer is now positioned to scale email into one of their most profitable organic channels.
