How We Got a Bradford Law Firm to Page 1 of Google and Boosted Website Leads by +37% in 3 Months
A Bradford-based law firm approached Vertex Media to improve its online visibility and attract more client enquiries through organic search.
Despite offering a wide range of legal services, the firm struggled to rank for competitive local terms and relied heavily on paid lead platforms to generate cases. The goal was clear… build a strong, long-term local SEO foundation that would consistently deliver high-quality leads directly through their website.
Our Objectives
Achieve page 1 rankings for key local search terms in Bradford, Middlesbrough, Blackburn, and Sunderland.
Increase qualified inbound enquiries for core legal services.
Build sustainable organic visibility and reduce dependency on paid advertising.
Our Approach To Getting Bradford Law Firm To Page 1 In Google
Vertex began with a full website audit to identify technical issues, weak content areas, and missed local opportunities. We then implemented a comprehensive local SEO strategy focused on intent-driven, geographically optimised content and conversion improvement.
Key actions included:
Local Landing Pages: Created and optimised dedicated pages targeting high-value terms like “family solicitors Bradford” and “personal injury solicitors Middlesbrough.”
Google Business Profile Optimisation: Fully optimised the firm’s local listings with keyword-rich service descriptions and location data to increase map pack visibility.
Technical SEO Enhancements: Improved site architecture, schema markup, and internal linking to strengthen relevance and crawl efficiency.
Authority Building: Secured backlinks from regional directories, local publications, and legal association sites to boost domain trust in addition to a Digital Press Release.
So, How Did We Do?
Within just three months, the firm achieved measurable growth across both visibility and lead generation metrics:
Page 1 rankings across multiple local search terms and newly created local landing pages.
+37% increase in website leads through improved visibility and optimised landing pages.
+187% growth in non-branded impressions across Google Search Console data.
This rapid early success provided a strong platform for long-term growth, allowing the firm to attract consistent organic enquiries from across Yorkshire and the North of England while reducing reliance on paid traffic.
Testimonial
“Remel and Brad have been great to work with! They took the time to learn about our business and what makes us different to other law firms before helping us get to where we wanted to be. Been a great investment for us so far and long may it continue!”
Summary
Through a carefully structured local SEO campaign, Vertex Media helped this Bradford-based law firm secure page 1 rankings, improve authority, and increase website leads by +37% within just three months; positioning them as one of the region’s most visible and trusted legal practices online.
