Client
Blazing Wholesale Sauces & Seasonings
Vertex migrated Blazing from a limiting Wix website to a bespoke, high-performance Shopify store — fully integrated with Odoo, ShipStation, eBay, TikTok Shop and Amazon. Paired with a targeted SEO campaign repositioning the brand towards restaurants and cash & carries, we grew their sales by +566% in just six months.
A great product held back by the wrong platform.
Blazing had built a genuinely exceptional range of wholesale sauces and seasonings — SALSA accredited, UK manufactured, and already trusted by over 1,000 restaurants. But their Wix website couldn't keep up. It lacked the infrastructure to handle B2B ordering at scale, offered no integration with their internal stock and fulfilment systems, and was invisible to the very buyers — restaurants, cash & carries, caterers — who represented their biggest commercial opportunity. The SEO strategy in place was broad and unfocused, attracting low-value traffic rather than the high-volume wholesale buyers who would drive real revenue growth.
"We knew the product was there. We just needed the platform and visibility to match it."
How we solved it.
Wix to Shopify Migration
A full platform migration from Wix to a bespoke Shopify build — preserving SEO equity while delivering a far more capable, scalable foundation for growth.
Systems & Marketplace Integration
Deep integrations with Odoo (ERP & stock management), ShipStation (fulfilment), and key marketplaces including Amazon, eBay and TikTok Shop — all synced to a single source of truth.
B2B SEO Keyword Strategy
A complete repositioning of keyword targeting towards high-value commercial buyers — restaurants, takeaways and cash & carries — driving larger orders and capturing high-volume, low-competition search terms at position #1.
Numbers that
speak for themselves.
Every metric below is measured against the baseline at project start. Results achieved within the first six months of engagement.
Conversion rate
Up from 3% — a 33% improvement driven by the new Shopify storefront UX and buyer-focused design.
Marketplace & system integrations
Odoo, ShipStation, Amazon, eBay and TikTok Shop — all connected to one centralised Shopify backend.
Google for product-specific terms
Ranking at position 1 for key product search terms across sauces and seasonings categories.
Services delivered
Shopify Development, Systems Integration, Marketplace Setup, SEO Strategy, Conversion Optimisation
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