Client
Play Creations
Vertex delivered a focused SEO strategy for Play Creations, optimising site structure, on-page content, and keyword targeting to improve search visibility across core product categories. The campaign was built to drive consistent organic growth, increasing qualified traffic and supporting long-term revenue scaling.
Where the client needed to go.
Play Creations had a strong product offering but lacked the organic presence needed to reach its audience at scale. With minimal search visibility and untapped SEO potential, the focus was on building a strategy that could drive consistent traffic and support sustainable growth.
"Vertex have been very helpful and supportive with helping us gain a better online presence. Brad is very knowledgable about the work required to get higher rankings and a better functioning website and we wouldn’t hesitate to recommend to others who require similar services."
How we solved it.
Search Engine Optimisation
Ongoing search engine optimisation, on-page & off-page, to establish online prominence & drive organic visibility.
Numbers that
speak for themselves.
Every metric below is measured against the baseline at project start. Results achieved within the first six months of engagement.
Time to consistent lead flow
increasing enquiries, sales and revenue
Avg order value
per customer
Avg clicks per month
Fast & effective user experience
Service delivered
Robust SEO strategy designed to boost organic search performance
Next case study
British Furniture Shop
Vertex delivered a full-stack Shopify build for British Furniture Shop, creating a bespoke, high-performance store designed to support multiple suppliers and convert across all devices. Alongside development, a strategic SEO campaign established a strong organic foundation, positioning the brand to scale visibility, traffic, and revenue from launch.
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