002
← Case studies CASE / 002
ecommerce · b2b · service-based

Client

Custom Car Air Fresheners

An extensive SEO campaign that focuses on technical optimisation, content strategy, link building & digital PR to boost organic search of their Wordpress website.

Custom Car Air Fresheners
Custom Car Air Fresheners
10m+
Impressions in the first 24 months
81%
Organic revenue attribution
250k+
Clicks in the first 24 months
1st
Avg position for target keyword
Content StrategyDigital PRTechnical SEOLink Building
Dec 2023 onward
02
Brief & Approach
The challenge

Where the client needed to go.

The client was just starting out and wanted to hit the ground running. Initially, a large proportion of their marketing budget was invested in paid search. However, with a clear understanding of their customer intent, we helped them to acquire new customers for less by improving their organic visibility; reducing their customer acquisition costs by up to 70%.

""Vertex are absolutely superb when it comes to SEO. Brad and Remel have been managing our online presence for many years now and we've seen repeat success time and time again. They're up to date with the current online trends and know what works best for us as a company. Would highly recommend Vertex if you're looking for an agency that cares about your brand growth"."

— Jack Robertshaw
Our approach

How we solved it.

01

SEO Audit

We conducted a full technical and on-page SEO audit across the custom car air freshener catalogue — identifying the indexing issues, structural weaknesses and keyword gaps that were holding back organic visibility and preventing the site from ranking for high-intent search terms.

02

Strategy

We built a comprehensive SEO strategy around the highest-value search opportunities in the custom car air freshener market; covering keyword targeting, site architecture, content direction and a clear execution roadmap designed to drive consistent organic growth.

03

SEO Execution

We executed the full SEO strategy across every layer of the site from technical fixes and on-page optimisation to content implementation and structured data; ensuring every page was built to rank, convert and compound over time.

03
Results
The outcome

Numbers that
speak for themselves.

Every metric below is measured against the baseline at project start. Results achieved within the first six months of engagement.

10m+
Impressions in first 24 months in business.
From baseline to peak within the first six months of engagement.
1st
Avg position across 94% of target keywords
From baseline to peak within the first six months of engagement.
250k
Clicks in first 24 months
From baseline to peak within the first six months of engagement.
24+

Months

Extensive SEO campaign build on transparency & results

£1000+

Avg order value

per customer

+153%

YoY growth

And still growing!

4

Services delivered

Content Strategy, Technical SEO, Link Building, Digital PR

Up next

Next case study

Play Creations

SEO · b2b · DTC · ecommerce

An extensive SEO campaign that outperformed that drove significant revenue growth across Play Creations' DTC and B2B business.

View case study
Play Creations
Work with us

Ready to be our next case study?

Work directly with senior specialists who focus on performance, not process. No templates, no junior handoffs.