Proof, not promises
"Every claim we make about a client is one we can actually show you."
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vertex
PROOF NOT PROMISES

SEO judged on revenue, not rankings.

Technical, content and commercial SEO built to grow sales, not vanity impressions. If a metric doesn't move your business, we don't pretend it matters. This page covers exactly what's included, who it's a fit for, and how we report on it. No call required to find that out.

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Capabilities covered, start to finish
0:1
Direct line to the founders
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Hours discussed: we talk results
Technical SEO Commercial Content Topical Authority Digital PR & Links Core Web Vitals Reporting Tied to Revenue
Proof, itemised

Keep scrolling. It's itemised, not implied.

BLAZING WHOLESALE SAUCES & SEASONINGS
SEO · shopblazing.co.uk
Over 8 months

Online sales per month£3k to £20k
Organic traffic growth (avg)64%
Time to scale8 months
Client keptYes
From £3k to £20k. Still cooking.
CUSTOM CAR AIR FRESHENERS
SEO · customcarairfresheners.co.uk
Over 3 years

Online enquiries+566%
Customer acquisition cost41% lower
Conversion rate0.8% to 2.7%
Client keptYes
Every enquiry counted. Still counting.
Our approach

We don't celebrate impression growth. We celebrate sales.

Traffic's flat, or you're selling well everywhere except search, and you're not sure why. That's usually the moment people find us. Rankings and traffic are useful signals, not the outcome.

If a metric doesn't move your business, we don't pretend it matters.
Every report ties back to revenue. Brad and Remel run that reporting process personally, every month, for every client, not an account manager relaying it secondhand.
Brad & Remel, Vertex
What's included

Five ways we move the number that matters.

01 / 06 Architecture, crawl & indexation

Technical SEO

Site architecture, crawl budget, indexation and Core Web Vitals, fixed properly, not just flagged in an audit PDF you're left to action yourself.

02 / 06 Category & product page copy

Commercial content

Category and product page content built to rank and convert at the same time, never just padded out to hit a word count.

03 / 06 Guides & resource content

Content & topical authority

Guides and resources that earn rankings for the terms your customers search before they're ready to buy, not just after.

04 / 06 Earned coverage & links

Digital PR & link building

Earned coverage and links that move rankings and put your brand in front of the audience that hasn't found you yet.

05 / 06 Monthly, tied to revenue

Reporting that means something

Monthly reporting tied to revenue and sales, in plain language, with a direct line to Brad or Remel to ask "why" any time. Not an account manager relaying it secondhand.

06 / 06 Not billed by the hour

Not sure which of this you need?

That's what the first call is for. We'll tell you honestly, even if the answer is "not all of it."

Book a call →

Also covered as part of the above, not billed separately:

Core Web Vitals Competitor gap analysis Keyword research Schema & structured data Internal linking AI & answer-engine visibility
A number one ranking that doesn't sell anything isn't a win. It's a screenshot.
Is this you?

We're honest about SEO fit, in both directions.

SEO compounds. It's not a fit for every situation, and we'd rather tell you that upfront.

A great fit

  • Selling well in other channels but not showing up when people search for what you sell
  • Have the product and margin to reinvest in a channel that compounds over time
  • Want reporting tied to revenue, not vanity impressions
  • Comfortable playing a 3 to 6 month game, not expecting week-one miracles

Probably not a fit

  • Already ranking well and specifically want Google Shopping or paid-first growth: that's not our lane, and we'll say so upfront
  • Wants a guaranteed #1 ranking by a fixed date: nobody can honestly promise that
  • Brand new store with nothing to sell yet: get the product and site right first
  • Wants to chase rankings for their own sake, with no link back to sales
How we work

Audit, roadmap, report. In that order.

01

Audit the technical & content gap

Crawl, indexation, content and competitor gap analysis specific to your site, not a generic checklist.

02

Build the roadmap, not a retainer

We prioritise whichever fixes and content will move revenue first, and sequence the rest around it.

03

Report on revenue, monthly

Rankings and traffic reported alongside the number that actually matters: sales.

Questions

SEO, answered honestly.

What is SEO?

SEO (search engine optimisation) is the practice of improving a website so it ranks higher in organic (unpaid) search results, earning more qualified traffic and revenue from people already searching for what you sell. It covers technical fixes, content, and earned links and coverage.

How long does SEO take to show results?

SEO compounds rather than switches on overnight. Most clients see meaningful movement in traffic and revenue within a few months, though the exact timeline depends on your site's starting point and how competitive your market is. We'll give you an honest estimate on the first call, not a sales-friendly one.

Do you report on rankings or revenue?

Both, but revenue leads. Rankings and traffic are useful diagnostic signals, but every report ties back to the number that actually matters: the impact on your sales. If a metric doesn't move your business, we don't pretend it matters.

What if my site is brand new and has no rankings yet?

That's a longer, different game than improving an existing site's rankings. We'll tell you honestly what to expect and price it accordingly, rather than promising fast results in a market you haven't earned trust in yet.

Can you guarantee a #1 ranking?

No, and nobody can honestly promise that. What we can do is show you exactly what we're doing and why, every month, and stop if it isn't working.

Do you do Google Shopping or paid search?

No, we're organic search and sales specialists. If paid-first growth is what you actually need, we'll tell you honestly rather than take the budget anyway.

How it fits together

SEO gets them there. The rest of the system keeps them.

Runs alongside Web Design and Email. See how it all fits together.

Ready to find out if SEO is your fastest lever?

Book a 20-minute call. We'll tell you honestly where the opportunity is, and if it isn't SEO, we'll say that too.

Book a call