Thinking, strategy and growth.
What we're learning about SEO, search and ecommerce, written by the two people doing the work.
Why Your Content Strategy Needs to Change for AI Search (And What to Do Instead)
The content strategy that wins in AI search is the one that should have existed all along. Here is what Shopify brands need to build, what to stop producing, and why the…
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The New KPIs: What Shopify Brands Should Be Tracking in the AI Search Era
Keyword rankings are becoming a secondary metric. Here are the five KPIs Shopify brands need to add to their reporting to accurately measure search health in the AI…
Read the article →Brand Visibility Is Now an SEO Strategy: How to Show Up in AI Search
Google's Intelligent Search Box means brand visibility and organic search are now the same discipline. Here is the four-pillar framework Vertex Media uses to build AI…
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GEO vs AEO vs SEO: Why the Acronym Debate Is the Wrong Conversation
GEO, AEO, LLMO, SGE. The industry has a new acronym every week. At Vertex Media we think the naming debate is the wrong conversation entirely and here is why.
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The Google Search Bar Is Dead: What Shopify Brands Need to Do Right Now
Google has replaced its 25-year-old search bar with an AI-first Intelligent Search Box powered by Gemini 3.5. The rollout has started. Here is what it means for your…
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From Google to Generative Search: The Future of Shopify SEO
How generative search is changing Shopify SEO, and what brands need to do to stay visible in 2026 and beyond
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Shopify SEO in 2026: What’s Actually Working Now (And What’s Dead)
What’s driving real Shopify SEO growth in 2026, and which tactics are no longer worth your time
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Shopify vs Headless Commerce: What Growing eCommerce Brands Need to Know in 2026
Shopify vs headless commerce explained, what growing eCommerce brands need to know before scaling in 2026
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Shopify AI Updates, What the Latest Changes Mean for Ecommerce
Shopify’s latest AI-driven updates are reshaping how brands build, sell, and scale online.
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How AI Is Reshaping Ecommerce and What It Means for Small Businesses
As AI-driven search and conversational commerce grow, smaller brands face a new challenge, adapt or risk being left behind.
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